GOOGLE AdWORDS & GOOGLE ANALYTICS
In a perfect world, a business that sells a specific product or service would like to have a link to their website be displayed #1 when a potential customer searched for their product or service. This is difficult to achieve because all of your competitors are trying to do the very same thing. This is even more difficult to do when you’re new to the market place and you’re trying to compete with a business that’s been a staple in the industry for years. This is where Google AdWords comes into play. Google AdWords makes it so that you can pay to have your website positioned above a competitors. The downside to this is…AdWords can get very expensive because it’s fairly “easy” for anyone to just pay to get customers. Google Analytics is something completely different than AdWords. Google Analytics is a service offered by google that provides insight into who is looking at your website, where they’re looking and how long they’re looking for. By placing a bit of HTML code into every page on your site, we’re able to gather data about the performance of your site. This data is very helpful in determining ways of improving your sites overall performance.
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